Features of Pointy from Google include:
Pointy Page
A Pointy Page essentially serves as an online catalogue for your products, depicting important information including store hours, location, contact information and a product listing. Pointy Pages are easy to navigate and allow shoppers to quickly identify your business as a convenient place to buy a desired product. Pointy Pages are hosted and maintained by Pointy, with no work required on your part – all you have to do is scan your products as you normally would. Pointy takes care of the rest.
See What’s in Store
The See What's in Store (SWIS) feature allows you to display your products on your Business Profile on Google, and is visible on Google Maps and, potentially, via Google search. It also gives you a better chance of showing up in relevant product-related search results for your store. With SWIS, shoppers can easily browse your product offerings and identify your business as a preferred buying option.
Local Inventory Ads
Local Inventory Ads are highly visual product ads that can show up in search results on Google when someone nearby searches for an OTC product you stock. This optional premium feature is a two-click solution and it’s only available to businesses with a physical store. To create ads for all your products, all you need to do is set your budget and location.
You also get access to an easy-to-understand dashboard where you can see the searches shoppers have used to find your store and your most viewed products.
NB: To be eligible for Pointy, businesses must sell products with manufacturer barcodes (UPC/EAN) and have a physical brick and mortar store.
"Pointy gives us a platform to showcase every product we sell in the store and there is very little work required of us. On our Pointy dashboard we can see what items are trending so we know where to spend our advertising dollars. I would absolutely recommend Pointy to any retailer looking to grow their online presence."
Rae Regan from Country Paint and Hardware