Bira Direct

With our competitive terms*, a knowledgeable team and a wide choice of suppliers, Bira Direct makes product buying easy for all independent retailers.

Designed with independent retailers in mind, our buying group - Bira Direct, removes the headache of dealing with multiple suppliers and enables you to buy with the power of thousands of other independent retailers. We've collated all the information you need to know to strengthen your product buying.

You will have access to:

• trade discounts, rebates, rewards and exclusive discounts
• the latest promotions designed to save you money 
• the latest product and retail trends to help your business thrive 
• the key industry buying events for your product sector
• the latest news on suppliers, product ranges and promotional offers

Bira Direct product buying system offers many benefits such as:

How to get started with Bira Direct?

If you're already a Bira member, a quick call to our credit control team on 0800 028 0245 is all it takes to have your account set up in minutes.

If you're not a Bira member yet, discover how to get started with Bira Direct here.

We have over 160 suppliers with specially negotiated terms, covering over 30+ different product categories, including:

Start browsing to find your favourite suppliers

See all our suppliers here

Access all the latest promotions from Bira Direct suppliers designed to save you money all in one place. It couldn't be easier to benefit. Just quote your membership number and ask to be invoiced through Bira Direct when ordering directly with the supplier.  You can access the offers from different categories of products, such as:

See our Promotions Hub

Discover Bira Direct Plus - the new B2B ordering platform from Bira Direct made for all British independent retailers.

Why have we launched a B2B Ordering Platform? Our members have asked for the option to purchase from our suppliers online - we've listened and delivered!

For exclusive offers, order via our B2B ordering platform - Bira Direct Plus is available for download on phones, tablets or browsers.

Bira Direct Plus makes ordering more flexible as it offers full visibility of live pricing and stock levels through the platform and allows retailers to place orders straight from their devices.

Get £50 credit on your first order over £500 on Bira Direct Plus!

Place your first order of £500+ on the Bira Direct online buying platform and get £50 credit back on your account! 

Get an extra 0.5% rebate on all your orders when you order through the Bira Direct Plus portal today!

Need a login? Request one here: Bira Direct Plus Login

Not using our online ordering portal yet? Please fill in this survey to let us know why: Bira Direct Plus feedback

Access all your statements and invoices online through Bira Direct Invoice Manager, available to all Bira members. Invoice Manager provides you with an easy-to-use tool for accessing your business invoices. As we process your invoices, Invoice Manager will be automatically updated, so there is no need to wait for the post.

View Invoice Manager page

Keeping on top of all the latest suppliers and terms can be time consuming and complicated. By completing a Supplier Review form, we'll not only ensure you're getting the best terms with your suppliers, but we'll also introduce you to new suppliers that we know will be a good fit for your business - saving you time and money!

Review your suppliers

Bira Direct helps you grow your business with independent retailers. With over 6,000 members stocking anything from garden machinery to gifting and everything in between, Bira Direct can help you target and supply our diverse membership.  

Find out how to become a Bira Direct Supplier