Online networking has never been more important since the beginning of the pandemic. As we try to keep in touch with our friends and family, companies need to think of clever ways to keep their customers engaged and interested in their products and services, even remotely. All independents retailers should take advantage of the digital opportunities to expand on their customer base, but also to build their professional network.
As we shift towards a more digital shopping experience, retailers have gained huge powers in keeping in touch with their customers and reaching out even further to their potential clients with social media.
Why use LinkedIn?
LinkedIn has over 740 million members in more than 200 countries and territories worldwide.
LinkedIn not only helps companies to stay connected with their customers, but it also helps them to build a network and connect the world’s professionals to make them more productive and successful altogether.
LinkedIn is also the perfect platform for delivering professional content and improving your brand’s credibility in a specific industry or sector. A LinkedIn business page allows you to promote your brand’s core values, nurture leads by demonstrating your expertise.
LinkedIn helps you stay connected to your existing customers, but also helps you raise and develop your brand awareness to potential customers with advanced search to reach out to the target audience.
And finally, LinkedIn business page allows you improve the visibility of any job opportunities currently available. Indeed, it is the best place to source and engage with top talents in the industry, as it is incredibly simple to connect with potential candidates and grow your professional network while doing so.
Create your LinkedIn company’s page
A LinkedIn company page is the one page amidst those on your various social networks that calls for the most professionalism. Just as a person profile is professional in its resume-like nature, yet has a touch of personality through Twitter streams and applications, a LinkedIn company page should emit a white-collar persona paired with some company character. Important: Page creation is currently available on desktop only.
With that in mind, here are 5 steps to complete your company page on LinkedIn:
- Click the Work icon in the top right corner of your LinkedIn homepage.
- Click Create a Company Page. You’ll also select this option to create a Page for a school.
- Select the Page type you’d like to create from the following options:
- Small business
- Medium to large business
- Showcase page
- Educational institution (high school or university/college)
4. Enter your Page identity, Company or Institution details, and Profile details
5. Check the verification box to confirm you have the right to act on behalf of that company or school in the creation of the page.
6. Click Create page.
If you receive a red error message, you may not meet the Page creation requirements or have reached the limit for Pages created.
LinkedIn Page super admins can add, edit, or remove the page and paid media admins through the Super admin view or an email notification process.
Super admins will receive admin requests through their Activity tab and can view pending requests through their Admin tools.
Complete Your LinkedIn Page
As a LinkedIn Page Super Admin, you can complete unfinished key sections of your Page to improve your organisation’s presence on LinkedIn.
Consider the following information when completing all components of your Page:
- Meter- as Page sections are completed, the meter guide reflects your progress and will enter a hidden state when all sections are completed. If information is removed from a previously completed section, the meter will reappear.
- Action cards- clearly identifies incomplete Page sections presented under the meter. Each card displays the section that’s missing, the benefit of completing the section, and a call-to-action button that takes you directly to the Page Edit Action cards include:
- Industry
- Company size
- Website URL
- Description
- Logo
- Street Address
- Custom button
- Your first post
- Hashtags
- Company description: Tell people about your vision, mission and values, and offer a description of your products and services in three to four short paragraphs. Google results preview up to 156 characters of your page’s text—so make your description SEO-friendly by including keywords.
- Location: Add your store or office locations. You can add multiple addresses by selecting +Add Location.
- Hashtags: Up to three hashtags can be added to make your profile more searchable. Pick hashtags that are commonly used in your industry and that best suit your business.
- Cover photo: Add polish to your profile with a background photo. Choose an image that showcases your business. Avoid shots that are too busy or cluttered. Recommended size is 1584 (width) x 396 (height) pixels.
- Custom button: Add a button to your profile to encourage people to complete a specific action. Options include: visit the website, contact us, learn more, register, and sign up. Be sure to add the corresponding URL so people who click the button land on the correct page.
To scroll through the action card, click the Previous and Next icons.
After learning how to create your LinkedIn company page, keep an eye out for the next parts of our LinkedIn Beginners Guide for Retailers, or Subscribe to our Newsletter for the latest updates.
Follow us on our LinkedIn pages and don’t forget to tag us in your posts so we can re-share your content!
As a Bira member, you can benefit from Free digital training and a 30-day free trial to benchmark your social media performance and help you increase your footfall and sales with our digital partner called Maybe*.
For more information, visit our dedicated page for Maybe*
Additional Guidance and Resources